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"The effects of consumption-based growth due to wage increases are not sustainable"
Sebastian Metz, AHK Romania»
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Bucharest and Prague, first choices for new retailers entering the CEE market

Bucharest has attracted more than 20 new retailers from all around the world in its biggest shopping centres, sharing the first place with Prague in a top of CEE cities which attracted new retail investments.

2017-11-02 11:53:36

According to a CBRE analysis, about 80 new retailers have entered CEE markets, with lots of projects and commercial developers seeking for new investments.
Both Bucharest and Prague attracted about 22 new brands each, which puts the two capitals on the first place in the region. The retailers opened last year over 85 new stores, half of these being commercial chains from Italy, US or UK.

"Retail spend in core-CEE went up by 6.6 per cent in 2016 and the growth rates are still substantially above Western European levels," said Walter Woelfler, Head of Retail, CBRE
CEE. "Modern shopping centres and the high streets of e.g. Prague and Budapest offer prime locations. The network of retail parks has been developed to a decent level as well. Therefore, the probability is high that several retailers will enter CEE in the upcoming years. Romania has the second largest population within CEE and - in addition to its capital Bucharest - some cities with more than 300.000 inhabitants. In combination with the remarkable growth rates derived from continuously increasing spending power these facts will keep attracting new retailers to the Romanian market."

CBRE data reveals that 34 per cent of the total are luxury brands and about 13 per cent is represented by cafe′s or restaurants.



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