Action Global Communications appoints Chris Christodoulou as new CEO
Action Global Communications has announced the launch of the agency's new corporate identity, now being led by its new CEO, Chris Christodoulou, who has taken over from the group's founder Tony Christodoulou.
"While Action's long history has been rooted in traditional PR, what we are seeing in emerging markets is a surge in technological development and digital communication," said Chris Christodoulou, CEO of Action Global Communications. "This is also impacting the way we execute strategic communications, with more clients than ever before not only wanting digital PR services, but requiring digital to play a much larger role in their companies' outreach to customers and stakeholders."
While Action maintains in-market communications practitioners in all its operational markets, the Group is focusing on core regional hubs in Dubai, Russia, Kazakhstan, Cyprus, Belgium and Algeria. Moving forward, the Group will further boost its hubs with regional digital experts and creative talent to provide localized strategies and develop inspirational campaigns.
"We work with many multi-national companies and it is clear that the advantage of having local offices and local experts on the ground can never be underestimated," said Christodoulou.
The expansive Action network's capacity continues to see the group attract more and more business from the European Union, an ever-growing client for the network in recent years. Via its office in Brussels, the Action Diplomacy division provides international communications experts to manage in-market projects for specific EU communications campaigns. Action managed EU projects in Japan, the USA, Mongolia, Panama, Brazil, Nigeria, and many other countries around the world.