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Mercedes-Benz Romania is the partner of TIFF for the tenth consecutive year

For the tenth consecutive year, Mercedes-Benz Romania is the partner of Transylvania International Film Festival (TIFF), which successfully reached its fifteenth edition.

2016-05-19 15:58:26

Between May 27 and June 5, Cluj-Napoca is the capital of the European film and Mercedes-Benz is once again the Official Car, driving to the red carpet worldwide guests. E-Class will be the most attractive in the gallery of limousines, being the newest model launched with top design and impressive interior.

"Over the years, Mercedes-Benz became synonym with TIFF, the most spectacular film festival from Romania. In 2016, the partnership between two leaders reaches an important milestone on its road, 10 years of excellence. TIFF is a wonderful episode in Mercedes-Benz Romanian based activity, where we recognize and reward excellence, offering The Excellence Award every year, and providing new generation limousines to all reputable guests", said Philipp Hagenburger, CEO & President Mercedes-Benz Romania and Managing Director Passenger Cars.

„Each year, the partnership between TIFF and Mercedes-Benz brings together two brands which sustain and share the same values – passion, fascination and excellence. We are happy that along the road we have build a strong and powerful partnership, and that annually, we have the chance to enjoy the comfort and safety offered by Mercedes-Benz. Furthermore, on the red carpet, along with TIFF guests, the cameras always focus on the elegant auto protagonists - Mercedes-Benz models.", said Tudor Giurgiu, director TIFF.

Similar to the partnership between Mercedes-Benz and TIFF, Mercedes-Benz E-Class reached the tenth generation of business class limousines. E-Class will be in the spotlight at the 15th edition of TIFF, impressing through innovation and elegance. With new generous exterior dimensions, E-Class will catch the eye also due to its interior which incorporates a synthesis of emotion and intelligence, the pillars of the Mercedes-Benz design philosophy.

E-Class, the Official Car of TIFF 2016, will be available to guests from all over the world during the film festival. They will enjoy a complete experience on board, benefiting from a new generation of engines, new safety systems, superior comfort and infotainment.

Along with E-Class, also C-Class, S-Class, V-Class, Sprinter, Vito and Citan will participate to the festival. Using all the innovations available, onboard comfort and efficiency on the road, all these Mercedes-Benz models will provide permanent support to the organizers and those arriving to the festival.

The tradition of excellence continues even after 10 years, and Mercedes-Benz Romania will offer The TIFF Excellence Award to an important personality from the Romanian movie world, who impressed film enthusiasts during his/her entire career. Throughout this decade, Mercedes-Benz had the pleasure to award personalities like Radu Beligan (2008), Mircea Albulescu (2009), Liviu Ciulei (2010), Lucian Pintilie (2011), Iosif Demian and Helmut Stürmer (2012) Luminita Gheorghiu (2013), Florin Zamfirescu (2014) and Marin Moraru (2015).



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