MOL Romania: The first 6 rebranded service stations of the network taken over in 2015
MOL Group has completed the rebranding process of the first six stations of the network acquired in 2015, in Bucharest and Constanta. Several other stations are in the final stages of the rebranding.
2015-04-24 11:55:50
"MOL Group has set up an ambitious goal: to be the first choice for its customers and partners. To this end, the service stations taken over in Romania are already supplied with high quality fuels produced by MOL Group's refineries while motorists can use their MultiBonus loyalty cards in the extended network. MOL Group has expanded the high value proposition services for Romanian fuel card partners, who will benefit from an enhanced geographical coverage", said Camelia Ene, MOL Romania Head of Retail.
MOL Group has successfully completed the acquisition of ENI Romania, including the network of service stations, on February 2. The company was renamed MOL Ro Comert and will merge with MOL Romania at a later stage.
Introducing the MOL brand in the newly acquired network is a complex process, requiring different system harmonization. Here, customers can use their MultiBonus loyalty cards to collect loyalty points, and points redemption can be made online, in order to collect products from the MultiBonus catalogue.
In the extended network, partners can use their MOL Gold, MOL Silver and MOL Green fuel cards while cards issued by third parties are also accepted: Euroshell, DKV, UTA and E100.
MOL Group is an integrated, independent, international oil and gas company, headquartered in Budapest, Hungary. It has operations in over 40 countries and employs almost 29,000 people, worldwide. MOL exploration and production activities are supported by more than 75 years experience in the hydrocarbon field. At the moment, there are production activities in 8 countries and exploration assets in 13 countries.
The Group operates four refineries and two petrochemicals plants, under integrated supply chain management, in Hungary, Slovakia and Croatia. MOL Group also owns a network of over 1,700 service stations across 12 countries in Central & South Eastern Europe, out of which approx. 200 in Romania.