Radu Florescu takes the helm of Saatchi&Saatchi PR

Radu Florescu replaces Larisa Petrini at the helm of Saatchi & Saatchi Public Relations, after the former manager steps down at the end of twelve years of collaboration with the agency.

2014-12-18 10:08:19

Florescu will be coordinating the team and clients under the Centrade PR brand, which will be the new identity assumed by the agency and the team of consultants, beginning January 2015.

Larisa Petrini has a background of 14 years in the communication field. She joined Saatchi & Saatchi in 2003. Between 2008 and 2014, she led the public relations and corporate social responsibility relations of the group as managing partner of Saatchi & Saatchi PR. She has expertise in personal branding, reputation management and communication in times of crisis.

She is actively involved in the activity of organizations such as CROS, AIESEC and The European Nature Trust. Currently, she is Health & Wellbeing Coach, certified by The Institute of Integrative Nutrition in New York and ambassador of Jamie Oliver for Food Revolution Day in Romania.
In October this year, Publicis Groupe announces that advertising and communication brand Saatchi and Saatchi will be consolidated under a sole legal entity represented by Lion Communication SA, with the major shareholder Publicis Groupe.

Following the decision, Saatchi and Saatchi will join the other two brands of the group, Publicis and Leo Burnett, a decision effective January 2015. Hence, starting this date, the agency and the team managed by Radu Florescu will function as independent entity and by keeping the client portfolio.