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As Romania launches a campaign to boost its stagnating tourism sector, The Diplomat analyses which factors could be at the heart of a branding programme. Report by Michael Bird

September 2009 - From the Print Edition

Rural tourism based around the family-owned guest house is one of the best Romanian qualities which does not disappoint foreign visitors, agree experts in the tourism field.
This includes staying in a small house, eating homemade food, hiking and exploring the countryside and history, especially in the country’s mountainous regions and Transylvania.
Most of the customers of these guest houses now solicit for information on where to go via word-of-mouth or from the Internet.
The ...

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