PwC: Online advertising market value in Romania to reach 141 million dollars in 2018
The online advertising market value in Romania will record a 14.6 pct. annual increase, and its value will reach 141 million dollars in 2018, this year edition of the PwC Entertainment and Media Outlook research mentions. 2014-07-30 14:13:44
Another segment to record a growth of the market is the payments for the Internet access, with an average annual plus of 9.9 pct., up to 1.18 billion dollars in 2018, from 841 million dollars this year.
Thus, the Internet access and the online advertising will count, in four years now, for over 40 pct. of the media and entertainment market of Romania, followed at a big distance by the TV subscriptions (612 million dollars in 2018).
According to the PwC research, at a general level, the Romanian media and entertainment market will record an average annual increase (CAGR) by 5.2 pct., reaching 3.1 billion dollars until 2018.
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