Wave Division appoints Sorin Blaga in the position of managing director

In this new position, Sorin Ioan Blaga is responsible for developing the business plan and for the marketing and sales strategy, given his vast previous experience in this field. Sorin Ioan Blaga will also be directly involved in the company's business development and also in the business relationships with Wave Division’s Group customers and partners.

2014-03-20 11:57:21

Sorin Ioan Blaga has over 20 years of marketing and communication experience, and for thirteen years he has worked at Philip Morris Romania, where he played a major role in the development of the company on the Romanian market. His last position at Philip Morris Romania was as Marketing Director for Romania and Bulgaria.

His professional career also includes a position, gained later, inside Rompetrol Group, where Ioan Sorin Blaga has worked for a period of four years, serving as Marketing and Communication Vice President (Group Director), being responsible for the planning, development and implementation of all company's retail and corporate marketing activities and as well for the internal and external communication strategies. For one year, Sorin Ioan Blaga was the Marketing Director of Adevarul Holding. Sorin Ioan Blaga is an associate professor at the Faculty of Communication and Public Relations, SNSPA, and is also teaching at the Master in Marketing, Advertising and Public Relations organized by SNSPA in partnership with The University of Sheffield.

" I have years of intense customer experience and I am honored to be chosen by the Wave Division group, I am also very open to a change in the approach in relation to the market and customers. This new position is a challenge for my professional career because I am joining a team of young professionals that further forces me to performance and excellent work. I want to have a real contribution to the Group′s business development, developing the customer portfolio and its market segment ", Sorin Ioan Blaga said.

"I welcome Sorin Ioan Blaga within our team and I am confident that his professionalism, experience as a client of the advertising agencies and also his skills are assets that will help us to put our plans into practice. We want to grow and develop stronger relationships with our customers and partners and the appointment of Sorin Ioan Blaga is in line with our new vision," said Al Kamara, Founder of Wave Division.

Sorin Ioan Blaga studied at the Faculty of Automatic Control and Computers, in Politehnica University of Iasi and holds an MBA from the Open University Business School in the UK.

Wave Division is the largest consumer engagement agency in Romania with an over 14 years activity and a network developed in 72 cities. Through the six areas of expertise (in-store marketing, retail merchandising, events management, shopper marketing, digital couponing and youth marketing integrated services), Wave Division generated annually over 18 million interactions with consumers, demonstrating its expertise for a significant portfolio of clients, that includes: P&G, Lidl, Tuborg, De Silva Group, Tchibo, Heidi, Mega Image, Cora, Julius Meinl, Royal Canin, Strauss, Promenada, Parmafood, Covalact, Wopa, Axa Asigurari, Rio Bucovina, Esarom, Aquaris Veritas, Indesit, Smartree, Forraiker, Mc Donald s, Coca Cola, Real Hypermarket, Danone, Heineken, Hochland, Reckitt Benckiser and Samsung.