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Sweet future for local dry wines?

Europe's sixth biggest wine producer, Romania paradoxically suffers from a bad reputation internationally. After four decades of sweat, cheap mass-produced plonk before 1989 and two subsequent decades of weak activity in the premium sector, Romania is struggling to reignite its romance with wine. The Diplomat-Bucharest talked to new and old viticulture players to see how they are trying to improve the local bouquet. By Diana Mes

October 2013 - From the Print Edition

5 Photos
In 2000, Walter Friedl, CEO of Lacerta Winery, who was at the time working as a diplomat in Romania, heard this phrase over and over again: "Let′s go out and have good local wine." Investors and businesspeople who were coming to Romania didn′t want to drink Italian wine here: "If you go to France you don′t drink Italian wine." Although there were some pioneers on the market, it was very difficult to find good Romanian wine, because it sold out very fast, was seldom available or...

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