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Christian Traunfellner, Immofinanz
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Rollback in sales rulebook for pharma

Health authorities have changed the rules on the local pharma sector to favour generic producers over multinational importers. Ana Maria Nitoi reports

April 2009 - From the Print Edition

Romania’s production of generic drugs had been hit by Government decisions which assisted multinational pharma companies and their branded products to the detriment of locally-produced generic medicines.
From April 2008, a law forced doctors to prescribe the brand name of a drug to patients and not the internationally-recognised name, even though this is the active substance in the drug. This situation led to growing sales of brand over generic medicines, even though the latter were the ch...

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