Battle for the skies
Airlines are cutting prices to attract customers and adding extra charges to maximise sales, but while the number of travellers to Romania slumps, some carriers predict a rise in traffic. Alexandra Pehlivan reports April 2009 - From the Print Edition
Airline operators were facing a tough 2008 when petrol prices hit a historic peak of 150 USD per bar rel and companies watched in fear as their profits burnt up. But as the financial crisis spread in late 2008 and fuel costs went into free-fall, passenger demand for travel collapsed. For trips to and from Romania, plane occupancy dropped by up to 40 per cent for the first two months of this year.
Globally airlines are now searching for inventive ways to cut costs, with Ireland’s RyanAir...
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