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Anda Todor, AmCham Romania
More attention needs to be paid to the qualitative approach, rather than quantitative»
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Auchan, Carrefour or Wallmart interested in CEEís network of Real hypermarket chain

2012-05-18 09:35:30

German Metro Group-owned Real is in talks with French retailer Auchan over the sale of its Central & Eastern European (CEE) business, according to Manager Magazin.  The Real supermarket chain comprised 110 units at the end of 2011, within a total of 426. The companyís officials didnít confirm on any news but sources close to the companies said that the  German group is open to all options, either a full or partial sale deal, or on the contrary, the keeping of the division within the group. The same German magazine source state that retailers as Carrefour or Wallmart could be players in the purchase deal. The CEE region where Real supermarket chain expanded comprises countries as Romania, Poland, Russia, Turkey and Ukraine. The German chain Real Hypermarket entered the local retail market in March 2006 , by opening the first unit at Timisoara.  This year, the company closed a unit, at Ghiroda, near Timisoara. Also, according to data of the company, the plans for 2012 comprise the opening of at least one supermarket in Bucurestii Noi in Northern Bucharest. By end of last year, the German retailer run 25 hypermarkets in 18 cities countrywide, following an estimated total investment of EUR 550 million.



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