about us | newsletter | contact | archive | members area
Nicolae Ghibu, Certsign
Regulations will come gradually and will cover all areas»
  News:      POLITICS   |   ECONOMICS   |   ENERGY   |   INVESTMENTS   |   APPOINTMENTS   |   GREEN   |   INFRASTRUCTURE   |   REAL ESTATE   |   AGRIBUSINESS   |   DRIVING   |   CITY LIFE   |   EVENTS   |

Is the Series 1 still the One?

The compact car class is the most hotly disputed in terms of sales volumes, so naturally manufacturers are embroiled in a fierce battle to grab as much as possible from the market share pie. Case study on the BMW 1 Series. By Adrian Ion

November 2011 - From the Print Edition

The undisputed leader of the compact car segment has for many years been the Volkswagen Golf, which has built up an image as an affordable, reliable and practical piece of machinery. Everyone has tried to take the throne from King Golf but even though other car models were better in some ways, overall the winner was the same. So, the engineers must have decided to change their strategy, saying: Letís build cars for those customers who donít want just an affordable and practical car.

Strange thinkingÖ

Letís take as our case study the result of BMWís mission to build a compact car that could be better than the Golf, the Series 1.
In 2004 when the first generation of the BMW 1 Series was launched, it was a hit. It was more expensive than the Golf, had less interior and boot space, and the design was not brilliant either. Still, it offered unrivaled road handling, sporty characteristics and as the firmís slogan says, joy of driving. More than one million cars were sold.
The typical client of the 1 Series was a driver who could appreciate these values in a car, placing less importance on the practical issues. And the car was not without flaws. Some clients complained about the harsh and bumpy suspension setting, dull and weird design and severe lack of space.
BMW took note of all those complaints and here it is: the new and improved version of the BMW 1 Series.
The test drive car was the 118 petrol version, fitted with a 1.6 Turbo engine, delivering 170 hp. Not the sportiest version (an M series is also available) but a good engine choice for those who want a bit of fire under the seat. The results are quite impressive and show how much you can do these days playing with the Turbo: 170 hp, at 4,800 rpm, 184 lb ft of torque from 1,500 rpm to 4,500 rpm, 0-60 in 7.4 seconds, and a top speed approaching 230 km/hour.
The first thing you notice is of course the design, which has improved, and fitted with the right design kits can be an eye catcher. Still, this is not a category where the BMW shines. It is brilliant in other aspects, such as build quality, technology implemented and ultimately the pleasure of driving it.
The new BMW 1 Series incorporates the BMW Efficient Dynamics technology package as standard. This includes the Automatic Start/Stop function and an Eco Pro mode which changes the engine behavior, throttle response and even air conditioning function to increase fuel efficiency. The same switch that enables the Eco Pro mode, called the driving experience switch, can also be used to transform the car into a small beast. Sport mode will increase fuel consumption but an adrenaline injection will kick in that is worth every penny. On BMW Sport Line models, and on cars fitted with the optional eight-speed sport automatic transmission, Variable Sport Steering or Adaptive Suspension, there is also a fourth mode, Sport+, which turns off traction and stability control.
Inside, the typical BMW design and technology has been transferred to this little brother. The driving position is excellent and the overall feeling is that you are in a smaller 3 Series.
The new BMW 1 Seriesí high-tech presence is everywhere. The tested car was fitted with an innovative technology that ensures integration with the Apple iPhone and other smart phones. The Apps option allows iPhone users to do things like listen to web radio stations through the carís audio system and use Facebook and Twitter services. In-car internet access and the new real-time traffic information function are two further options that are unique in the compact segment.
The 1 Series continues to dominate the class when it comes to handling, with a great engine and transmissions range and superbly balanced chassis. And yes, the 1 Series still remains The One as the best driverís car in its class.



COMMENTS
There are 0 comments:

 
ADD A COMMENT
 
Name
Email
Comment
Validation Code
   
 
 

0 Comments  |  7271 Views
Daily Info
OTP Bank Romania posts 15 million Euro profit at the end of Q3 2018

OTP Bank Romania recorded a consolidated after-tax profit of 15.09 million Euro, in the first nine months of the year, almost twice as much as in the base period.

Black Sea Oil & Gas and Transgaz sign 15-year contract for the MGD Project gas production transmission into the NTS

Transgaz and Black Sea Oil & Gas signed the gas transmission contract for the transport of the Midia Gas Development Project (MGD Project) production into the National Transmi...

Almost 90 per cent of industrial and logistics stock is condensed in cities with highway access, says C&W Echinox

Romania's industrial and logistics market is currently benefitting from its best period in history, both in terms of supply and demand, with development being condensed in a n...

Meet the finalists and the winners of the first Automotive Awards Gala by The Diplomat-Bucharest!

Automotive Today powered by The Diplomat-Bucharest organizes Automotive Forum & Awards for Excellence Gala 2018 on 13 November at JW Marriott Hotel in Bucharest - Constanta Ba...

The second edition of Hacking Health awards three digital innovation projects for the Romanian health system

Hacking Health 2.0, the most important health hackathon in Central and Eastern Europe, took place this weekend in Bucharest at the initiative of Johnson & Johnson Romania, imp...

 
 
   
advertising

advertising

advertising

advertising

advertising

advertising

More on News
ArcelorMittal receives binding offer for European assets from Liberty

British-owned Liberty announced a conditional agreement to buy four European steel plants, employing more than 12,500 people.

EBRD cuts economic growth forecast for Romania

Romania's economy will grow by 4.2 per cent this year and by 3.6 per cent in 2019, according to the most recent forecast released by the European Bank for Reconstruction an...

MOL Group posts 835 million USD profit for the first nine months of 2018

MOL Group announced its financial results for the third quarter of 2018. With a net profit of 323 million USD in Q3, the company reached a profit of 835 million USD for the...

Black Sea Oil & Gas and Transgaz sign 15-year contract for the MGD Project gas production transmission into the NTS

Transgaz and Black Sea Oil & Gas signed the gas transmission contract for the transport of the Midia Gas Development Project (MGD Project) production into the National Tran...

Corina Popescu is the new CEO of Electrica

The Board of Directors of Electrica, one of the most valuable companies where the state is the main stakeholder, has agreed to end the collaboration with its CEO Dan Catali...

Violeta Luca is the new general manager of Microsoft Romania

Microsoft announces the appointment of Violeta Luca as general manager for operations in Romania starting in November this year. She joined Microsoft Romania for the first ...

Crosspoint Real Estate appointed exclusive sale agent for H Pipera Lake residential project in northern Bucharest

Crosspoint Real Estate has been appointed exclusive agent for the sale of the units in H Pipera Lake residential project, developed by Hagag Development Europe.