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Fast food chain Subway opens first franchise in Romania

The American fast food franchise chain Subway is expanding on the CEE market and has assigned two franchises in Romania, with the first fast food sandwich unit to open locally by the end of this year

July 2011 - From the Print Edition

According to the company, Subway plans to establish 60 franchise units in Romania by 2015, with a focus on the Bucharest market. “Romania is a very interesting market for the franchise system. We think the greatest development of our franchises will be in Bucharest, as it is the sixth largest city in the EU,” said Martin Princ, regional development manager of Subway in CEE. The company’s strategy in Romania is not to assign a master franchiser but individual franchises. Subway has 270 fast food restaurants in the CEE region, with the most recent opening in Slovakia. The company plans to enter the Slovenian market in 2011. Subway has 35,000 restaurant units operating through the franchise system in 98 countries worldwide and specializes in sandwich making.



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