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Romanian mineral water brands gear up for export

Romanian mineral water is set to go global – as new brands see the potential of vast resources from the Carpathian mountains for rising domestic consumption and export Report by Andreea Ceasar

April 2011 - From the Print Edition

Romania is both a growing market for mineral water and a great source for natural springs, with a thriving local business in this sector which is poised to exploit its export potential.
Locally, between December 2009 and November 2010, there were sales of 1.1 billion mineral water litres in Romania and a sales value of 273 million Euro, according to international measurement company Nielsen.
While the local market is set to rise, investor interest is growing. If a developer can win a l...

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