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Pascal Robin, Sanofi Romania
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Organic boom held back by processing lack

Romania is growing as a producer of organic food, but because it lacks processing facilities, its green friendly stores are packed full of eco imports. Report by Cerasela Marin

March 2011 - From the Print Edition

Romania is growing as a producer of organic food, but the eco-conscious shopper may be fooled into thinking otherwise, as 70 per cent of organic products sold in Romanian stores are imports.
Although Romania is on the road to becoming a major organic food producer, it misses investment in food processing, so organic farmers export crops, fruit and vegetables to Italy, France or Germany for processing, where some of the products are sold back to Romania at a premium.
“Romania doesn’t p...

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COMMENTS
There is 1 comment:

Bones: on 2011-03-03 11:18:33
Going online to sell your eco food seems like a great idea to me. The younger generation, the internet folk, they're the ones who are most into this sort of products, not the "supermarket dwellers" who will buy anything as long as it's cheap. It's the same thing with "hip" cafes, restaurants and such, that are targeted towards youngsters and for whom the net is a great promotional tool. The way I see it, if you want to sell good quality organic food, especially if it's a little bit pricy, don't try to sell it to the average Joe, at the local market.

 
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