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Nicolae Ghibu, Certsign
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Day of the discounters

Discount stores are spreading fast throughout Romania, while local supermarkets are struggling to compete. Report by Corina Ilie and Ana Maria Nitoi

October 2009 - From the Print Edition

International discount stores are winning out from the current economic crisis in Romania, while local supermarkets are facing extinction, unless they can innovate fast.
Romanians are less willing to buy expensive brands or high-priced products, opting instead for retailers’ own labels, which discounters pile up high and sell off cheap.
Due to the purchasing power of international retailers, who can buy in bulk from suppliers on an international level, this is pricing out the local ret...

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