about us | newsletter | contact | archive | members area
Andreea Paun, Griffes
In 2018, we will be delivering Unirii View»

Putting on the style

Fashionable, powerfull and pricey, the Mini Cooper S Mayfair Edition is a perfect design accessory - finds Adrian Ion

May 2010 - From the Print Edition

2 Photos
Fifty years after the first Mini was produced, the iconic British car is now living again through its best years.
Once the brand was taken over by BMW, the Germans saw a revitalised potential in a sporty small city car for a new type of young, late-90s urban customer and they transformed the Mini into a must-have for fashionistas and metrosexuals.
But beyond the image of a cool car, BMW fitted the vehicle with a brilliant chassis and potent engines that made the new Mini a desirable model also for clients who were searching for performance and good handling.
So the overall package may be more than appealing, but there is one relevant drawback - the price. A driver is looking at a cost that would qualify many mid-sized limousines as direct competitors, but the guys who sell the car argue that the Mini client does not make a purchasing decisions on price - it is a style issue.
What would a driver gain in this hefty price tag? This is a finely tuned car that moves like a go-cart, the expected quality of a BMW and a set of cheeky engines.
As Mini turned into its half century in 2009, BMW launched an anniversary edition, named after the luxury London residential zone Mayfair, which has special trim features on the outside and inside. I took the Mini Cooper S Mayfair Edition for a spin.
At first contact with the car, I was impressed with the shape - it seems almost square, with its large 17-inch wheels and small ground clearance. The wind shield is almost vertical, as is the end of the car.
Once inside, if a driver steps for the first time into a Mini, it is important to take a few minutes to adjust to where all the buttons and switches are now situated. If this ‘rehearsal’ is not undertaken, it is difficult to locate them instinctively when driving, as they are not in the place or in the same shape one might expect. The creators of the new Mini over-designed some parts of the car, leaving practicality as a second attribute. The speed dial incorporates all the information dials of the car except the rev counter and is huge, but positioned wrongly in the middle of the dashboard and this makes it quite distracting, if a driver wants to look here while moving. I could not get used to this - even after driving the car for three days. However it was easier to discover the switches which operate the windows or temperature and where the radio CD tuner was located.
The best part about the Mini is the way it drives. As I mentioned before, the chassis is great and offers high levels of adrenaline combined with the 1.6 litre and 175 hp engine. Performance figures are decent with 7.1 seconds from 0 to 100 and a top speed of 225 km/h. And if a driver wants more power a John Cooper Works version will add some features in the performance area.
Handling is mostly neutral but, when forced, the limitations of the front wheel drive become obvious and the car understeers.
In practicality the Mini does not score too many points. The legroom in the back seats is small, the boot is enough for a weekend for two or the occasional shopping bags, but there are options on the market that give more in both areas. What a driver can′t get in many other cars is the public sympathy. Everyone seems to like it, from children to elderly people. Even if the car is quite common on the roads, it still turns heads, especially if the Mini is pimped with a special colour, stripes or the British flag on the roof.

Vital statistics

MINI Cooper S
Engine: 1.6 litre, 4 cylinder, 16 V engine 175 hp 225 km/h top speed 0-100 km/h in 7.1 seconds. Average consumption: 6.2 litres/100 km.
Car size (L x l x H) 3714 x 1683 x 1407 mm
Transmission: 6-speed manual or, as an option, 6-speed automatic

There are 0 comments:

Validation Code

0 Comments  |  9831 Views
Daily Info
David Jordan named new CEO of Policolor-Orgachim group

The board of the Policolor-Orgachim group has announced changes in its top management structure: David Jordan has been named the new CEO of the Group.

Vienna Insurance Group posts growing profit in Q1 2018

Vienna Insurance Group (VIG) reports further improvement in all key figures for the 1st quarter of 2018 compared to the same period in the previous year.

E-Distributie Muntenia to modernise several electricity networks in Bucharest

E-Distributie Muntenia will invest about 6.1 million Euro this year for the modernization of the medium and low voltage grids in Eminescu, Floreasca and Domenii areas in Bucha...

Ford confirms second vehicle for Craiova assembly plant in Romania, 200 million Euro new investment and 1,500 new jobs

Ford confirmed today it is investing up to 200 million Euro and adding an additional 1,500 jobs to manufacture a second vehicle at its Craiova Assembly Plant, in Romania.

Romatsa buys insurance policy for 8.4 million Euro

Romatsa, the state company that manages the air traffic control activity in Romania, has purchased insurance policies worth 39 million RON (8.4 million Euro) for its employees...






More on News
ING Bank Romania to accelerate business development through digitization

Customers are increasingly interacting with the bank through its digital platforms and are making more card payments, according to a report issued by ING Bank Romania.


TransferGo: We will come to a point where money transfers will be dominated by app usage

Cash will become obsolete and this will be the result of digital finance advancement, Marius Nedelcu, Country Manager at TransferGo told The Diplomat-Bucharest.

Globalworth: The number of green accredited buildings continues to grow every year

Romania today is one of the few economies in Europe that had a consistent expansion over the past six years, outpacing EU average growth, Dimitris Raptis, deputy CEO and Ch...

1 Comment

UniCredit announces updates in the Mobile Banking application

UniCredit Bank launches new facilities in the up-to-date version of its Mobile Banking application to provide customers with a simpler and faster user experience.


ESOP: We expect that the green building trend further grows

The Romanian market is one of the most dynamic in the region due to the accelerated development in IT&C, BPO, shared services industries, and to the expansion of research &...

Immofinanz: Constant, visible shift towards energy efficiency on the local office sector

Romania's strong economic growth in 2017 placed the country in a leading position in the CEE region and the trend is expected be sustainable over the next years, Christian ...

1 Comment

Crosspoint: Currently, there is a relatively small number of green office buildings throughout Romania

2017 has been a good year for the office market all throughout the CEE region: low vacancy rates (Bucharest - nine per cent, Warsaw - 14 per cent, Budapest - 9.2 per cent, ...